About Us

Hi! I’m Ali, the creative brain and baker behind The Better Batch. Specialising in custom sugar cookies, all products are made with love in our house-based business in the beautiful Hunter Valley, NSW.

I began my baking journey many year ago, baking cakes and cupcakes for friends and family. My passion for cookies started while I was on parental leave with my second child at the end of 2022, and is now my creative outlet away from my ‘day job’. My favourite sets to create are definitely baby showers, and I love that I get to play a small part in so many special occasions.

If you’ve got an idea in mind for custom cookies, I’d love to hear from you!

WHY THE BETTER BATCH?

We value premium, quality and expertly hand finished products. You can be guaranteed that anything leaving our kitchen, not only looks great, but also tastes delicious and is made to the highest standards.

Anyone who knows Ali knows that her strengths lie in attention to detail, and she will go to any lengths to ensure the finished product meets every design brief imagined! Constantly upskilling and investing our skills, products and equipment to ensure our clients receive nothing but the best, we are passionate about not only providing cookies for an event, but creating core memories that can be remembered for years to come.